No need to change that channel during the fourth quarter of the Buffalo Bills versus Los Angeles Chargers matchup Saturday.
Well, not that anybody actually could without exiting an entire app. The game is being exclusively streamed on Peacock, which NBC Sports has dubbed its "Peacock Holiday Exclusive."
But the broadcast will have a unique feature: no advertisements during the fourth quarter. Overall, NBC Sports said, there will be a 40% reduction in ads throughout the game, resulting in an estimated additional 12 minutes of game-related content.
The broadcast will acknowledge the elimination of ads at the top of the fourth quarter, and game stoppages will instead be filled by "special content takeovers and game features."
“We are proud to work with our partners at the NFL to present this first-of-its kind experience,” NBC Sports president Rick Cordella said in a release. “NBC Sports’ best-in-class NFL production, Peacock’s fan-friendly viewer experience, and this innovative advertising model will allow NFL fans an exciting new way to watch the game’s conclusion.”
Will Peacock have ads for Bills vs. Chargers?
The move comes after Amazon's Black Friday broadcast included various purchasing integrations via QR code. NBC is taking a similar approach, including a second-quarter "shoppable moment" with a QR code leading to Walmart’s Holiday Hub. Walmart, Hyundai and Capital One are the sponsors of the commercial-free fourth quarter.
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